![]() We usually deliver the meals to customers using one delivery vehicle because the market that the business serves is still small. In a meal kit delivery service, customers decide on what they to cook, and this is what is used to prepare the recipe, as well as the ingredients (Pinel et al., 2019). The service is normally delivering fresh ingredients to customers, with a precise recipe that is sustainable. The business offers a subscription service that allows customers to choose their meals weekly. I started a business dealing in meal kit delivery service in Cardiff, which has been in operation for a year now.
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